➜ Jessica Hui's answer to Which are some of the funniest, most clever advertisements? - Quora
This is one of the cleverest print advertisements I’ve ever encountered. The ANAR Foundation, which manages a dedicated hotline for children at risk, put out an ad about child abuse.
Viewed normally, the ad shows a child and reads, roughly: ”Sometimes child abuse is visible only to the child suffering it.”
However, they also calculated the average height of a ten-year-old and, usinglenticular printing, added a layer of imagery and text that’s only visible from a child’s-eye-view.
To children, the poster shows the child wounded, the ANAR hotline and reads: “If someone’s hurting you, phone us and we’ll help you”.
Hanging canvas sofa by YOY design studio: constructed out of wood and aluminum, the volume is covered by an elastic fabric screen-printed with drawings of different types of furniture. The piece works when the frame is leaned against a wall, stretching when weight is applied and accommodating the user within the newly formed void.
Dunbar describes the bathroom as an outside-in room because it has light, air, and sometimes, when it drizzles and the skylight left open, even rain. Designed for exactly these circumstances, a blue-glass mosaic tile floor is laid at an angle to drain with ease. (via Dwell)
Pare down to the essence, but don’t remove the poetry. Keep things clean and unencumbered, but don’t sterilize.